UNITE Logo
After racking my brain for about 7 days non-stop, I got the idea when I wasn’t even thinking about it. I was in class, with my hands over my face, and then I peaked through my fingers. Then it hit me. Most Americans are “blind” towards the regression in our education system, but not truly. They aren’t blind, they’re simply to afraid to look; they don’t want to see the reality, that their infallible country has what Jonathan Kozol calls “Savage Inequalities” and is “The Shame of the Nation.” Even Justice is too afraid to take off her blindfold, so it is up to us to uphold it. This logo represents an eye that has the courage to gaze through its fingers and see the reality of our education system
The logo also depicts a tree, which is a classic symbol of knowledge and is even the symbol of the U.S. Department of Education. If the main part of the logo is a tree, then the circle must be its fruit; I like to think it’s an apple, a classic reference to a teacher. And let’s not forget, it was an apple falling from a tree that sparked the curiosity and ingenuity of Isaac Newton to wonder why things fall.
The logo also resembles students excitedly raising their hands and enthusiastic to learn. The 5th version of the logo depicts a multicultural class of students raising their hands.
The 3rd version of the logo suggests the sun penetrating through the steel jungle of an urban city, while the 2nd version evokes the light penetrating through the wilderness of uncertainty and confusion that often accompanies adolescence, especially amongst the conditions of the inner city.
The 1st version of the logo is green because this color represents creativity, as suggested in Samuel Coleridge’s “Kubla Khan.”
UNITE Logo
Created by Brock McIntosh,
UNITE at ISU member
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1924 N. Lawndale Ave. Chicago, IL 60647 | unite@urbanneeds.org